This Is Why You Should Use Landing Pages – In digital marketing, a landing page is a standalone web page designed for marketing or advertising purposes. It’s where a visitor “lands” after clicking a link in an email or in an ad on Google, Bing, YouTube, Facebook, Instagram, Twitter or similar sites on the web.
Unlike web pages, which often have multiple goals and encourage browsing, landing pages are designed with a single focus or goal, known as a call to action (or CTA for short).
This Is Why You Should Use Landing Pages
Which makes landing pages a great option for increasing the conversion rate of your marketing campaigns and reducing the cost of lead acquisition or marketing.
Types Of Website Landing Pages (and Which One You Should Use)
As you can see, a landing page is when it will lead to an upper-funnel click on an ad, email or link anywhere else on the web. That’s where conversions (such as purchases, subscriptions or registrations) will happen.
Technology, of course. The term is used in Google Ads and in aggregate, for example. But not all landing pages are created equal. In , we use the term “landing page” to describe an ad page with a single call to action and no site navigation.
Key Differences Between Landing Pages and Landing Pages (or Why Landing Pages Are Good for Conversions)
Below we have a homepage and landing page arranged side by side. See the first page
Website Landing Page Use Cases
While the home page has a lot of distractions — you might call them “surveys” instead of links — the landing page is very focused. Having fewer links on your landing page increases conversions because there are fewer tempting clicks that will take visitors away from the call to action. That’s why marketers use a dedicated landing page as a destination for their traffic.
Of course, the home page looks amazing. It introduces the brand, gives people a chance to discover a variety of products and provides more information about the company and its values. From here, a visitor can go anywhere – apply for a job, read some newspaper articles, check terms and conditions, post on a community forum, etc.
Landing pages for these clients serve different purposes. Along with a super slick ad promoting a specific offer, everything is working hard to convert these visitors
. It does a better job of converting traffic that the brand already receives. This is the power of landing pages!
Stick The Landing: The Top Landing Page Design Tips You Need To Know
Running ads or email campaigns is increasingly expensive and search engine optimization can be time-consuming. By using landing pages, you’ll convert your existing visitors and pull away valuable resources (we mean money and time).
Depending on the definition of your business you’ll find there are many variations, but there are actually two archetypal landing pages (defined by their goals):
Lead Generation Landing Pages: Also called “lead generation” or “capture pages,” these are styled as calls to action. These forms almost always collect lead data, such as visitor names and email addresses. (You can read some expert-approved lead generation strategies here.)
B2B marketers and big-ticket companies use this type of landing to build a list of potential customers. Sometimes they offer something free like an e-book or webinar in exchange for contact information. E-commerce brands can also use this page to create listings or offer free shipping or special offers.
Landing Page Design Services
Click-through landing pages: Often used by e-commerce and SaaS (software-as-a-service) marketers, click-through pages lead directly to sales or subscriptions. They usually have a simple button as a call to action that sends the visitor to make an investment (like an app store) or complete a transaction.
For your landing page to work you need to fill that niche with visitors. Fortunately, you have several options. Let’s examine some sources of traffic to landing pages.
Most search engines include paid advertising. When someone searches for something (say, “club cheese of the month”), these ads may well, but not necessarily, show up in search results. Here’s an example from Google:
Unlike other results on a page, pay-per-click advertising is sponsored and paid for by customers. The person who clicks will get through your beautiful copy (and sometimes your image). Maybe you’ve targeted them based on their search terms, demographics, or interests they’ve shown through their browsing history.
The Clueless Marketer’s Guide To Building A Landing Page From Scratch
Importantly, when you create an ad, you can choose where your link will take your visitor. Yes, you can choose to send them to your home page. But as we’ll explore below, it’s better to create a static landing page that matches your ad copy and provides a clear call to action.
Running ads on social media sites like Facebook, Instagram, Twitter, or LinkedIn is a great way to target people and communities who may be specifically interested in your brand, regardless of whether they’re still in the market.
Instead of searching for “cheese of the month club” you can advertise to people who have added “thank you cheese” to their favorites list on their Facebook profile. The great thing is that you can connect with customers before they even start looking for your product or even want it!
In addition to offering advanced targeting strategies, each social channel has its own characteristics. Instagram, for example, works well for products and lifestyles with visual appeal. On the other hand, B2B marketers prefer to use LinkedIn to reach professionals working in certain industries.
Landing Page Software & Tool
Email is often considered the most effective communication channel due to its high reach (and low cost) compared to other platforms. A 2018 study by the Radicati Group predicts that there will be 4.2 billion email users by 2022. That’s more than half of the world!
A powerful combination of email and landing pages can be used to develop existing customer relationships and acquire new ones. Once you’ve built a contact list, your carefully designed email allows you to entice readers with your offer, while your landing page fills in the details and directs visitors to a call to action.
The term “targeted traffic” refers to any visitor that comes from a non-paid source, such as from the bottom half of Google or Bing search results (SERPs). By creating attractive, useful content on your website or landing page, you can ensure that your business appears more often in similar searches. The higher your content, the better.
However, calling it “free” is misleading. That doesn’t mean investing time and money in advertising. (If only!) There is an entire field of expertise dedicated to squeezing as much organic traffic as possible from Google through a balance of careful planning, knowledge and intelligent content creation. It is Search Engine Optimization (SEO) in short. (Read more about SEO for landing pages here.)
How To Use WordPress As A Landing Page Builder
It’s impossible to cover every use case we’ve seen. You can run native ads during podcasts, for example, or create interactive quizzes or traditional ads with QR codes. No matter how you fill your niche, a landing page will help you get the most out of it.
Hey, you get the point. Now that we know what a landing page is, let’s take a look at the five essential elements that every high-converting landing page should have. Remember when you were a kid and soccer was fun? That’s because you have a secure page. All you have to do is throw the ball on the road and watch. It is almost certain that the ball will hit at least one pin; It’s just one and how many.
Going about your business and marketing without a landing page is like bowling without a bowling alley – an incredibly beautiful and frustrating experience (unless you’re an expert).
A landing page acts as a guide that your customers should be on their way to converting by clicking those buttons. You need them if you want to achieve your marketing goals; If you want to shop then really have fun. So in this guide, we’ll cover everything you need to write great landing pages for your business and make them conversion-ready.
The Essential Elements Of A High Converting Landing Page
A landing page is the page that a visitor lands on (to the bottom) after clicking on the call to action (CTA) for the offer. An offer can be anything (for example a product, coupon, free guide or offer) and a CTA can be anywhere (such as a Google ad in a SERP or a submit button right on your page).
A landing page is what is offered and provides more information that a person needs to make a decision.
Landing pages aren’t just important, they’re essential. They are designed to improve conversions, one of your most important metrics. What group is that? Well, if someone clicks on an ad for your product and lands on your home page, they’ll have more information and more options for action.
But if they are brought to an effective landing page that simply explains the product’s features and benefits, with a button or form to receive an offer, imagine how much they’ll convert. This means that
