Best Social Media Management Tools For Individuals – Having the right social media management tools will save you time, effort and money on social media.
Between Facebook, Instagram, Twitter, Linkedin, TikTok, Snapchat and more, keeping track of all your brand’s social media accounts can feel like a herd of cats (and it’s not fun).
Best Social Media Management Tools For Individuals
But you don’t have to go it alone. There are many applications, platforms and websites that manage multiple social accounts. This includes schedulers, reporting tools, and software that ensure you regularly engage with your followers (and never miss a post, comment, or direct message) — and more. With these tools, you can assemble these dogs in no time. Let’s start the real bandits.
Top 18 Social Media Management Tools In 2023
Bonus: Read our step-by-step social media strategy guide with pro tips on how to grow your social media presence.
Social media management involves managing your presence on all the social platforms your brand (whether it’s a large company, small business or just you) uses every day.
Social media management includes planning and scheduling posts, interacting with followers, answering questions, tracking current trends and analyzing your performance.
If it seems like a lot – it is! Using technology to manage social media (such as social media management tools) can help you:
Best Social Media Management Tools To Grow Your Following
A social media management tool can be anything from a simple photo editing app to a one-stop, do-it-all dashboard (*cough* like Hootsuite).
The big benefit here is that social media management tools help marketers, business owners and content creators spend less time on the functional aspects of social media management (ie clicking through countless tabs to track profiles on different networks). And more time on creativity. Action and strategic work. Social media management is also an essential part of maintaining a healthy work-life balance.
Ask any social media manager and they will say that the hardest part of the job is not being online 24/7. Scheduling apps that automatically publish content even when you’re offline is essential for smooth operations (and some much-needed downtime).
We’re big fans of Hootsuite’s content planning (shocker). Technologies like Calendar allow you to schedule posts and provide insight into the best times – when your audience is most active (and most likely to interact with your content).
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The platform will automatically publish an RSS feed to your social media (so, for example, you can set it to automatically share a post on Facebook and LinkedIn when it’s published on your feed).
Optimum Publish Time is a feature available in Hootsuite Analytics. It shows you personalized recommendations for the best days and times to publish your posts (on Facebook, Instagram, Twitter and LinkedIn) based on a detailed analysis of your past performance.
The best time to publish an article is great. Recommended times will vary depending on your specific goal: increase awareness, increase engagement, or drive traffic.
It’s all about the numbers: Using data to track your analytics and improve your social performance is a game changer. There are apps to help you do just that.
How To Be Successful At Social Media Marketing
Surprise, it’s Hootsuite again! Our analytics technology gives you statistics about all your social accounts in one place. The platform provides users with ways to optimize data – create awareness, increase activity, increase traffic, etc.
This Instagram monitoring tool is ideal for businesses that want to take their social media to the next level – and it’s all about tracking your competitors. You can use it to search for specific hashtags, gather analytics and organize posts.
Panoramiq Watch has a standard plan for $8 per month (with it, you can follow 10 hashtags and 10 contestants) and a standard plan for $15 per month (which includes 20 hashtags and 20 contestants). The tool is free with Hootsuite’s Enterprise plan.
This platform gives you an in-depth look at your Instagram analytics, including statistics about your followers, activity, posts and stories. There are downloadable reports in PDF and CSV files if you really want to go all out.
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The platform has a standard plan of $8 per month that includes access to two Instagram accounts, with each additional account costing $4 per month. The tool is free with Hootsuite’s Enterprise plan.
Brandwatch is a digital consumer intelligence platform that provides historical and real-time data related to you and your brand. It analyzes images to identify the numbers you are interested in and can compare the interests of different groups of your audience.
The brand’s watch starts at $1,000 per month, making it ideal for those who value data more than visuals. Hootsuite offers free BrandWatch integration for all enterprise and business plan users.
With Hootsuite, you can create streams (custom feeds that appear on your dashboard) to track all important interactions in your field. Stay on top of your business—and stay one step ahead of the competition. You can filter by keyword, hashtag and location. Streams are laser-targeted to your needs.
Best Social Media Management Tools For Travel Blogs
Cloohawk monitors your Twitter, then recommends “hacks” for better engagement and growth and tips on how to get you there. It’s like a tweet doctor: identifying problems and identifying solutions. Use the right hashtags, post what’s trending, or repost your old posts (bonus: there’s a bot that automatically reposts what it thinks is relevant to your brand).
Cloohawk has a free version, Starter ($19 per month) and Plus ($49) options. Hootsuite offers free Cloohawk integration for all users.
This application is a social media monitoring and discovery platform – in other words, it extracts data from social media that can help you create a marketing strategy. Nexalogy can extract captions from images including information about objects, food, events and people, and it has an interactive timer so you can see when people are most active. It is useful for identifying crises in both politics and business.
Have you ever been missing a social post? Archive Social tracks all activity across your platforms, so you never miss a post, like or comment. This is especially useful for legal reasons – keeping records online is volatile, and apps like this ensure that evidence is preserved.
Best Social Media Management Tools (free And Paid)
Statsocial supports marketing initiatives by providing market data (from a database of 300 million people) to inform your strategy. The platform can identify key influencers in your industry, identify your audience’s interests, and target specific people with surveys.
OK, so you’ve got your followers’ attention. Now is the time to protect it. Stay on top of your audience by providing first-rate customer service with these tools.
Our platform Inbox is one of the best (completely unbiased, we promise) tools for social media customer service. It organizes all your social interactions in one place, so you never forget to ask, comment or share. It sure clicks in and out of apps all day.
Heyday is an artificial intelligence chatbot for retailers that integrates with Facebook, Instagram, Messenger, WhatsApp and many retail-specific tools (such as Sopify, Magento and Salesforce). Smart technology can instantly answer customer questions, recommend products, and give advice to humans if they are more complex than robots.
Of The Best Social Media Management Tools To Try
Spark Central consolidates all of your social interactions into one dashboard, so you can respond to questions or respond to comments—along with emails, text messages, and other, more traditional, customer service interactions— From a central dashboard.
You can easily automate, prioritize and delegate using Spark Central, and the platform tracks your achievements so you can see how much of a difference it’s making.
Strategy aside, good quality content goes a long way. Sync your photos, text and videos using these apps.
For writing help, Copysmith is your hero. This platform can make your product pages rank higher online, and your posts get a bigger audience on social media (after all, SEO and algorithms are technology and so is this software: bot game detects the boot game). This platform is suitable for brands with large marketing teams.
Best Social Media Management Tools To Simplify Your Marketng
Copysmith has a Starter plan ($19 per month, 50 credits, 20 plagiarism checks, support and in-app integration) and a Professional plan ($59 per month, comes with 400 credits and 100 plagiarism checks).
Adobe Express’s social-friendly templates make it easy to design attractive, engaging posts, videos and stories. Photos are an essential part of any strategy and this is one of the best applications for photo and video editing.
This social media tool comes with many free images, templates and effects. The basic plan is free and the premium (includes more images, branding options, millions of stock photos and 100 GB of storage space) is around $10 USD per month.
Fastory can customize your mobile ad game with short game templates that you can customize for your brand. Their list of games includes swipe quizzes, quiz games, photo contests and polls. It adds an interactive element to your social media, and can increase your followers’ engagement with your posts.
List Of Best Social Media Management Tools For Small Businesses
Teamwork makes dreams come true, right? Social teams often have a ton of stuff going on at once, and communication technology helps ensure that nothing gets thrown away.
If there’s one thing this app doesn’t do, it’s, well… slow.