Different Types Of Affiliate Marketing – According to this 2020 Avin report, content and blogs account for more than 40% of affiliate marketing sales in the United States.
And the possibilities of content monetization are increasing. Affiliate marketing spending is expected to reach $8.2 billion in 2022, an increase of $2.8 billion in just five years.
Different Types Of Affiliate Marketing
But if you want to make money, not all affiliate content is created equal. You need to find a balance between evergreen merchandise that changes throughout the year and seasonal and limited-time offers to boost sales.
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Want to get some ideas on the best effective affiliate marketing content and see examples of how successful affiliate websites are driving conversions? Then continue reading.
Since no product is perfect, negative decoration can feel like selling. Aim for a detailed review, such as The New York Times Wirecutter, which has a “where’s it missing” section.
Such a section balances the review and informs the customers about the possible defects of the product. This increases the likelihood that they will be satisfied with the sale. This means you keep your commission and they are more likely to come back for more reviews!
Professional advice. Be sure to include options for the product you are reviewing. No product is perfect for everyone, and by including options the reader hasn’t heard of, you can earn a click (and plant your affiliate cookie) early in the decision-making process.
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Product comparisons are another great way to create solid affiliate content. Placing similar products next to each other gives buyers a general idea of the pros and cons of each.
One of our best tips for affiliate marketers is to make it easy for readers to understand the differences between products by creating a rubric for your criteria. For example, if you’re comparing computers, you should specify what specs you’re evaluating (storage, battery life, etc.).
If you’re not sure what to include, start by looking at the sales pages on the manufacturer’s website or the product’s sales page on Amazon.
Remember that most readers look at reviews, so a DR version of a review using visual descriptions to provide TL is useful.
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In this example from PC Mag, both the title and the comparison are very clear. The rubric is the criteria in the first column (price, processor, memory, etc.), which compare phones quickly and easily.
It is easy for readers to compare products as they are at the end of the buyer’s journey. They already know what they need and why. You are here to help people make the final assessment.
Professional advice. When comparing products, you can focus on more than just two products. For example, to increase your reach, compare three products side by side and mention them in the article title.
Product reviews are effective because they drive different readers to different products. This means your affiliate income is not necessarily dependent on a single link.
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With this in mind, clearly highlighting the recommended product will result in more conversions as it makes it easier for the reader to make a decision.
For example, in this subscription box by Byrdy, the first box listed is “Best Overall.”
They also have boxes that are better suited for specific needs, but Curator is the clear winner and likely to attract more readers than the other recommendations.
The big difference between product selections and product comparisons is that products are sometimes so different that they cannot be rated under the same “rubric.” If comparisons are difficult to compare, rounding up makes sense.
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Here is another example of a Minecraft hosting server review. While the post compares different options, the author includes a list of pros and cons to help readers choose the best server for them:
It is important to have an affiliate marketing strategy based on your reviews on a specific topic or category related to your audience. Whether they are beauty fans or avid gamers.
To determine what products your customers are looking for, search for keywords with buyer intent and use those keywords in your headline.
Professional advice. Product reviews will convert better if you make it clear at the beginning of the article what your top pick is. Read our dedicated guide on how to write a template product review and how to create this type of affiliate content.
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Building an active, engaged mailing list is a step many publishers overlook: but it’s the most effective channel for getting repeat sales as an affiliate.
Using affiliate email marketing to drive traffic to affiliate content is similar to creating stand-alone emails designed to directly convert or link to your existing content (blogs, tutorials, etc.). But whether or not you should put links directly in your emails depends on the policies of the network or advertiser you work with.
For example, Amazon does not allow affiliate links in email. In these cases, it is best to include a link to the blog or landing page in the newsletter.
However you choose to present your content, make sure you continue to provide value in your emails. If your content appears informal or sales-related, users are more likely to unsubscribe or mark the email as spam.
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Professional advice. Email is a great place to announce deals and temporary offers. Check to see if the affiliate program you’re promoting is willing to give you a discount code to share with readers. If the campaign is successful, you will have a greater opportunity to negotiate bids and further engage with the brand.
The Resources page is a collection of your favorite tools and resources. This helps your audience find all the information they need in one place without having to scroll through the text. But it’s not just a list of random links – your resource page should have a theme and help your reader achieve a specific goal.
For example, The Minimalist Baker has a resource page that provides readers with tools to “create an efficient, well-designed and successful food blog.” The page is obviously not just for food bloggers, but it also clearly appeals to readers who have ambitions to run a “successful food blog”.
There isn’t much room on the resource page to persuade the reader, so it’s important to know who you’re talking to and what they’re looking for.
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Remember that users who land on your resource page usually don’t have a strong intention to buy. While this is a great way to get all your links in one place, the conversion rate isn’t that high.
By showing buyers how to use the product correctly, you create transparency and trust with your audience. Consumers are more willing to buy your products when they understand how they work, so it’s important that your audience feels confident they can use what you’re promoting.
For example, a viewer who has never used an Instant Pot may be intimidated by all the buttons, but when they watch a YouTube video, they will see how easy it is to use.
Typically, the supplementary material of the tutorial is presented as a product problem solution. For example, “How to cook chicken breast in a pan.”
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Professional advice. One way to work with tutorials is to help people solve common error messages or search terms like “[X] doesn’t work”. People who encounter errors are usually motivated enough to solve the problem and willing to buy into the process.
Some topics are too big for an article or blog post. In this case, e-books allow you to dive deeper into topics of interest to your audience as well as build a mailing list.
“When someone reads your e-book, they expect it to solve their problem. If affiliate products can solve this problem more easily, conversion rates can be much higher.”
She uses e-books as inspiration. If readers buy ConvertKit from his link, they’ll get an ebook as a thank you.
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She also uses ebook discounts as a free offer to convert new email subscribers into customers. This allows him to maintain a relationship with a new audience by providing more in-depth information about a topic of interest. Providing value first is something they know, like and trust, so they’re more likely to use the products you recommend.
Professional advice. Not every affiliate program allows you to promote your links to closed sources like e-books. Amazon is a prime example of this. So be sure to read the terms and conditions of any affiliate program you join to avoid downloads by linking to your eBooks.
Holidays, birthdays, weddings or the like. Prizes are a part of almost every event. But choosing the best can be tiring. Make the process easy for your audience and they will reward you with higher conversions.
Gift guides are carefully curated and gift recommendations are curated to suit specific audience needs. do
